Universal Audio Hitsville EQ Collection Plug-In

Universal Audio UADX-HITSVILLE-EQ-COLLECTION Overview

Get the soulful tone of Motown from your DAW with the Hitsville EQ Collection Plug-In from Universal Audio. The software offers a meticulous recreation of two EQ units from Motown s legendary Detroit studios that have graced iconic records by the Jackson 5, Stevie Wonder, and The Supremes: the Hitsville EQ and the Hitsville Mastering EQ, both exclusively licensed by Motown Museum / Hitsville USA. The entire electronic path including transformers, makeup amplifiers, EQ-band interactions, and internal clipped filter distortion was modeled using reference units from the collections of Michael Brauer, George Petersen, Jesse Gay, and the Motown Museum, with design guidance from Motown alumnus/technical engineer John Windt.

Both models are 7-band graphic EQs that are very straightforward to use, with frequencies set at 50, 130, 320, 800, 2000, 5000, and 12,500, each adjustable by +/- 8 dB in 1 dB steps. The Hitsville Mastering EQ also features a 1/2 speed switch, which cuts the frequency of each band in half, providing an expanded frequency range for your mixes. The two independent channels on the Mastering EQ can be used in Left/Right or Mid/Side mode for added versatility. This plug-in software download includes a native version that will run on Mac and Windows computers without UA hardware as well as a second version that runs accelerated on Apollo interfaces and UAD-2 hardware.

The custom-made gear built by Hitsville engineers was essential to Motown s rich energized sound. By thoroughly emulating the original Hitsville EQ units— with help from the technical engineers who made them— you can finally give your productions the same punchy and open sound heard on countless Motown hits.

From vocals and drums to bass and keyboards, the Hitsville EQ plug-in makes everything sound better with simple seven-band equalization, giving your tracks the hitmaking frequencies that made Motown records jump out of the speakers.

Finish off your tracks with the world s only emulation of Hitsville s ultrarare mid/side disk mastering EQ. Hear how the legendary Motown filters and half-speed frequency settings give your productions the fat, vintage hi-fi sound and energy of a classic single, hot off the Motown production line. Hitsville, indeed.