Sony BRAVIA 7 K55XR70 55" 4K HDR Smart QLED Mini-LED TV

Sony Bravia 7 Overview

Experience cinematic quality in your living room with the BRAVIA 7 K55XR70 55" 4K HDR Smart QLED Mini-LED TV from Sony. With a picture powered by thousands of mini-LEDs, precisely controlled by Sony s XR backlight Master Drive, the K55XR70 delivers high brightness with accurate, lifelike color.

Connect HD and UHD devices via HDMI 2.1 inputs with advanced gaming features like VRR and ALLM. The built-in Google TV OS provides a plethora of streaming options with your favorites and frequently watched shows brought together in one convenient home screen. For audio, the K55XR70 delivers a wide soundstage with a built-in 40-watt, two-way, two-channel speaker system.

Precise Mini-LED Lighting

Sony s XR Backlight Master Drive controls thousands of Mini-LEDs with precision to deliver high brightness. Enhanced by XR Contrast Booster 20, the K55XR70 displays incredible contrast with deep, detailed blacks and dazzling highlights.

QLED Enhanced HDR Color

HDR capability provides access to billions of accurate colors and shades. The QLED panel, reinforced by XR Triluminos Pro, enhances the range of hues and saturation, revealing precise color in every scene, making skin tones look completely natural.

Powerful TV Processing

Watch everything with lifelike picture quality, powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time, boosting color, contrast, and clarity.

Smart Streaming with Google TV & Google Assistant

With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV brings together your favorite entertainment from across your apps and organizes it all, just for you. Finding what you re looking for is made even easier with Google Assistant. Press the Google Assistant button on the remote or try saying, Hey Google, find action movies to search across your favorite apps. Access entertainment, get answers on screen, and control smart home devices.

Please note, a free to use Google account and acceptance of terms of service is required for full feature access. Use of this product without connecting to a Google Account allows only basic features and certain apps.

Studio Calibrated Picture

With decades of film production experience, Sony strives to faithfully reproduce the creator s vision with Studio Calibrated Picture Modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home, with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode, see movies, shows, and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.

XR Clear Image Processing

Bring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of people s faces, identify every blade of grass, and marvel at the precise texture of buildings and scenery. Upscaled, simulated, and enhanced 4K images will vary based on source content.

XR Motion Clarity

Enhance fast moving content like live sports and action-packed movies with Sony s XR Motion Clarity. This advanced processing combats blur and judder by analyzing on-screen motion and precisely controls every frame to ensure picture quality stays smooth, bright, and clear.

Acoustic Multi-Audio

With Acoustic Multi-Audio, sound positioning tweeters on the sides of the TV produce a wider, elevated soundstage, enabling audio to follow the action on screen. Voice Zoom 3 intelligently controls dialogue so people talking are always loud and clear. And with support for Dolby Atmos, DTS:X, and 3D Surround Upscaling, everything you watch gets the surround sound treatment.

BRAVIA Connect App

Easily control your BRAVIA TV from your smartphone. With BRAVIA Connect app, you can adjust volume and settings without needing your remote or the TVs on screen menu. The app also provides technical support, recommendations, and helps you discover useful features.

Optimized for PS5

Get detailed, responsive game play with BRAVIA TV exclusive features for the PlayStation 5 console. Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5 initial setup for detailed, high-contrast scenes. Auto Genre Picture Mode automatically switches the TV to Game Mode when gaming to ensure reduced input lag, and back to Standard Mode when streaming for optimized picture quality.

Additional Features

• AirPlay 2 and Chromecast built-in
• Game menu with gaming specific picture options
• Variable Refresh Rate (VRR)
• Auto Low Latency Mode (ALLM)
• Source-based Tone Mapping (SBTM)
• Four-position table stand
• Compatible with BRAVIA Cam (sold separately)
• Premium backlit Eco Remote
• Eco Dashboard to customize energy saving settings

EAN: 027242930032